About Us

Corey Lipman is a P&G Alumnus who founded Jumpspark after 12 years of helping leading brands improve the way they uncover consumer insights.

On P&G’s insights innovation team, Corey helped build the industry’s most sophisticated consumer learning toolkit, using AI, NLP, and A/B testing technology to measure what drives actual consumer behavior vs. relying solely on what consumers claim.

Who I Am

I have the honor of being a trusted advisor to the industry’s leading insights professionals - and a track record for driving real change in how organizations connect with consumers. I am passionate about helping organizations improve their learning capacity, by using a blend of emerging technology, real human empathy, and behavioral science to understand what truly drives people.

 

Nice things people have said about me

  • It has been a privilege to meet and work with Corey - he has been a real inspiration to me. He harnesses a perfect blend of strategic thinking, executional mastery and creativity, and genuine consumer empathy, and can always be counted on to share a new way of looking at things. Every project he touches is taken to the next level!

    I’ve left many meetings with him thinking about things differently - whether related to business, research or even personal development. I would wholeheartedly recommend him as a research partner any day of the week.

    Luisa David - Analytics & Insights @ P&G

  • Corey's ability to develop and share best-in-class approaches to uncover deep consumer insights was a real game changer for our organization. Corey cares deeply about finding the best ways to learn from consumers in order to tap into their true tensions so that we can develop products that delight our consumers at every touch point. I have valued our partnership and have learned tremendously from Corey's knowledge and understanding of the consumer.

    Tanya Trusty - Analytics & Insights @ P&G

  • Corey is one of the best minds to come through our company. He has an excellent understanding of Behavioral Science and Marketing Science and is amazing with clients. He is great at communicating complex ideas in a way that anyone can understand and is a fantastic presenter. Any team would be lucky to have Corey on board and any client would be lucky to have him consulting.

    Shane Skillen - CEO @ Hotspex

  • Corey is one of the most passionate Consumer Insights Researchers I know who has a genuine and refreshing curiosity to learn what truly drives consumers. We worked together for 5 years and his leading knowledge of best in class methodologies / approaches always meets business learning needs. I loved working on projects with him and delivering key insights in an easy-to-digest and actionable manner.

    Nancy Deng - Analytics & Insights @ P&G

  • Corey is always looking for the better way to the toughest business questions, blending his experience in traditional methods with new technologies - building recommendations for today and for what he believes is around the corner. He is a strong communicator who can share his insights in ways that inspire business strategy. He can-do attitude made him one of the key resources for P&G leadership on tough & timely projects. He is a great business partner!!

    Marianna Libertucci - Analytics & Insights @ P&G

  • When Corey joined P&G, he made an immediate impact on the business. In our time working together, I valued his curiosity, his ability to really identify the challenges we faced and his ability to come up with innovative approaches to uncovering consumer insights that led to action. He is a marketing research expert who is a huge asset to any team

    Esther Benzie - VP Marketing @ CIBC

  • Corey was an exceptional leader and mentor for me throughout our time working together at Hotspex. He is extremely thorough and knowledgeable when it comes to consumer insights and behavior. He is very creative and insightful and is quickly able to approach and solve problems by looking at them from many different angles. Corey has very strong work ethic and is ALWAYS a team player

    Nathalie Boulet - Insights & Innovation @ Auxly